We unleash collective potential to build vital features

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(OUR STORY)

Our company was born in San Francisco in 1994 at the dawn of the dot-com era, when friends who met at Apple began helping startups and established enterprises realign their narrative, strategy, and culture around the concept of Purpose.

While typical consultancies focused on retooling systems and correcting inefficiency, SYPartners attracted clients who start by ‘dreaming one size bigger’ for their organizations. For more than 30 years, alongside those leaders we’ve shaped visions, built strategies, designed cultures, and aligned executive teams. We’ve shown up as their quiet partners through bull and bear markets, globalization and social upheaval, and technology paradigm shifts.
In a world where best practices get you to the same place everyone else is going, we've chosen instead to help leaders build vital futures by tapping into the collective potential of their organizations and ecosystems, and lead into the unknown.

Today, we serve a portfolio of Fortune 500 clients who continue to seek SYPartners’ help building organizations, societies, and cultures of humanity and performance. We operate from global headquarters in New York City and our office in Abu Dhabi.

Meet our team

Jessica Orkin
Chief Executive Officer
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Jason Baer
President
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Shen-Hsin Hung
Chief Financial & Operations Officer
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Susan Schuman
Chair
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Sabrina Clark
Managing Partner & Head of People and Culture
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Nicolas Maitret
Managing Partner
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Nikki Cicerani
Senior Partner
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Kim Quan
General Manager, Abu Dhabi
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Andy Chern
Partner
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Kendra Cooke
Partner, User Experience
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Carina Cortese
Partner
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Tristan Hills
Partner
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Meet our collaborators

Hiroki Asai
Chief Experience Officer, Airbnb
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Naveen Agarwal
Former Chief Customer Officer, Prudential
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Saira Jesani
Executive Director, Data & Trusted AI Alliance
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Stephen Friedman
Former President, MTV
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Bree Groff
Book author and future-of-work expert
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Martin Jetter
Fomer chairman, IBM Europe, Middle East & Africa
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Majid Al Qassimi
Founder, SOMA MATER
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Steven Braekeveldt
Former CEO, Ageas Portugal
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What’s on our minds

How to do the harder, necessary DEI work in your company

4:5
Sabrina Clark
Month, DD, YYYY
July 26, 2022

How to hybrid

3:2
Carina Cortese
Month, DD, YYYY
February 22, 2024

The power of a courageous question

3:2
Jessica Orkin
Month, DD, YYYY
May 21, 2025