Bree Groff

Book author and future-of-work expert

Pale Blue

Bree Groff is the author of Today Was Fun: A Book About Work (Seriously) and is a leading voice in the future of work and company culture and has delivered dozens of keynotes globally from Stockholm to Vancouver to Lima to Zoom. Bree has worked with SYP with clients such as Target, Pfizer, Microsoft, Calvin Klein, Alphabet, JPMorgan Chase, Memorial Sloan Kettering Cancer Center, Hilton, and Stripe among others.
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Previously, she was the CEO of NOBL Collective, an organizational design consultancy pioneering new ways of working. She holds an MS in Learning and Organizational Change from Northwestern University and a BA from the University of Pennsylvania. In a previous career she was a high school math and physics teacher, and before that, a highly unsuccessful actor.

What Name has been thinking

From map to compass: The new way to do strategic planning

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December 12, 2021

Strategic planning was built for a world that no longer exists. As uncertainty, disruption, and nonlinearity become the norm, leaders must rethink how strategy is formed and lived. This article explores why traditional planning falls short—and how shifting from rigid maps to adaptive compasses enables organizations to move forward with clarity, courage, and relevance.

The beauty of an unspoiled mind: 4 creative benefits of practicing not being an expert in your field

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November 16, 2021

In a world driven by best practices and proven frameworks, creativity often suffers from too much expertise. This article explores the creative power of maintaining an unspoiled mind—one willing to question norms, trust intuition, and resist defaulting to what is already known—in order to unlock originality, courage, and new ways of seeing.‍

Don’t ignore your pre-turnover population

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November 9, 2021

During the Great Resignation, retention has become a defining leadership challenge. This article looks beyond who is leaving to focus on the often-overlooked pre-turnover population—employees who are still performing, but quietly questioning what’s next—and explores how leaders can engage, support, and learn from them before it’s too late.

Values: From corporate fluff to strategic asset

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October 19, 2021

Nearly every organization has a set of stated values, yet few use them as a true strategic asset. Too often, values become generic and interchangeable, guiding behavior in theory but not in practice. This article explores how values can move beyond “corporate fluff” to become distinctive, actionable commitments that shape decisions, culture, and long-term impact.

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