The human-centered approach to value-driven change
1
Vision
We help you imagine and explore what "new value" might look like for your organization and its offerings—grounded in its truths, desires, and ambitions.
- Purpose and vision
- Product and service innovation
- Transformative experiences
- Gatherings and convenings
- Coalitions
2
Strategy
We help you identify and operationalize bold moves and chart a path to performance and impact.
- Purpose-led strategies
- Transformation agendas
- Systems design
- Strategic narratives
- Gatherings and convenings
3
Culture
We help you define and develop a culture that creates a unique competitive advantage for your organization.
- Values and behaviors
- Culture activation
- AI-ready cultures
- Employee experience
- Leadership programs & Advisory
(KEY QUESTIONS)
How do you strike the right balance of aspiration and realism, given our ever-changing world?
In what ways could storytelling help enlist teams in pursuing a vision?
How might you align leaders through thoughtful experience design?
(KEY QUESTIONS)
Have you created paths to both long- and short-term value?
What's the most powerful story of your strategy, and who needs to hear it?
How does each move help you measurably progress toward your vision?
(KEY QUESTIONs)
Is your culture equipped to thrive through continual transformation?
Do you need a single culture, or a house of cultures?
How will you activate every employee to evolve the culture as you grow?
(OUR APPROACH)
We work differently.
We’re consultants that don’t act as consultants. Because there’s never been a presentation or spreadsheet powerful enough to change an organization in a meaningful way.
Focused on possibility, not precedent
Best practices are over-practiced—there’s no such thing as "business as usual" anymore—making the art of ingenuity essential.
Rooted in behaviors,
not formulas
It’s easy to tell someone what to do, but change must be cultivated—because the heart of a business rests in its people.
Expressed
through action, not abstraction
We believe in the power of a great story, but our work always culminates in new practices, programs, and tools.
Powered by participation,
not delegation
A transformation has to be led by those who will live it, not by consultants, which is why our work is highly co-creative.
(OUR CLIENTS)
For over 30 years, we’ve helped iconic organizations lead into the unknown
(WORKING WITH SYP)
7
—
13
“Honestly, working with you guys was the highlight of my entire career. Hands down, from the heart, I was excited to be part of this growing opportunity. It expanded my mind and changed the way I look at things—truly enriching both my professional and personal life.”
Anna Dikovitskaya
Head of Strategy
,
Yosh Hospitality
"SYP brings a rare combination of strategic clarity, deep humanity, and design-forward thinking. They translate bold ambition into a lived organizational reality, aligning culture, strategy, and purpose in a way that is both inspirational and deeply actionable."
Myechia Minter-Jordan
CEO
,
AARP
"SYPartners stands alone, rooted in their belief that great enterprises can change the world. At IBM, they were true allies, raising our ambitions time and again and unleashing the potential within our company."
Jon Iwata
Former CMO
,
IBM
"Our collaboration with SYP brought fresh perspective and deep insight to every stage of our journey. Their thoughtful approach and professionalism helped us design meaningful experiences for our stakeholders."
Sana Mohammad Suhail
Director General
,
Abu Dhabi Early Childhood Authority
"SYP is who you call when you want to reignite a sense of audacious possibility in your team. Whatever business result you hope to achieve, it requires SYP pixie dust."
Maribel Perez
CEO
,
Knight Foundation
We partner with leaders in critical turning points:
Leadership
This is TWO
This is THREE
This is FOUR
If you find yourself at any of the critical turning points below, we’d love to speak with you.