Overhead view of a person organizing colorful paper sheets and markers on a white wooden floor.

Person wearing glasses and a brown sweater writing notes with a red marker on a large white sheet of paper.

Woman wearing a black hijab and henna designs on her hand, holding a smartphone and reading notes hanging on a leafy tree.

People gathered around tables displaying various posters and materials at an indoor event or exhibition.

Smiling woman signing a large black wall filled with handwritten signatures, holding a jacket in her left hand.

Group of people standing and leaning over a long table covered with numerous sheets of paper, engaged in reading or writing.

Vision

We design new possibilities for impact by helping leaders clarify a shared picture of the future—one that orients choice, investment, and imagination around new value grounded in the organization’s truths and ambitions.

Purpose and vision
Product and service innovation
Transformative experiences
Gatherings and convenings
Coalitions

Strategy

We create paths to long-term value by helping leaders rehearse the future—identifying a handful of bold moves and aligning the organization around what truly matters.

Purpose-led strategies
Transformation agendas
Systems design
Strategic narratives
Gatherings and convenings

Culture

We build cultures of competitive advantage by shaping the purpose, values, and behaviors that form the architecture of performance—and embedding them into the systems of the organization.

Values and behaviors
Culture activation
AI-ready cultures
Employee experience
Leadership programs & Advisory

(KEY QUESTIONS)

How do you strike the right balance of aspiration and realism, given our ever-changing world?

In what ways could storytelling help enlist teams in pursuing a vision?

How might you align leaders through thoughtful experience design?

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(KEY QUESTIONS)

Have you created paths to both long- and short-term value?

What's the most powerful story of your strategy, and who needs to hear it?

How does each move help you measurably progress toward your vision?

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(KEY QUESTIONs)

Is your culture equipped to thrive through continual transformation?

Do you need a single culture, or a house of cultures?

How will you activate every employee to evolve the culture as you grow?

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(OUR APPROACH)

We work differently.

We’re consultants that don’t act as consultants. Because there’s never been a presentation or spreadsheet powerful enough to change an organization in a meaningful way.

Architectural model with wooden buildings surrounded by miniature trees and palm trees along pathways.

Focused on possibility, not precedent

Best practices are over-practiced—there’s no such thing as "business as usual" anymore—making the art of ingenuity essential.

Person with long hair signing a white wall next to a large green Daruma doll illustration with one eye painted.

Rooted in behaviors,  not formulas

It’s easy to tell someone what to do, but change must be cultivated—because the heart of a business rests in its people.

Open book with text reading 'Face your fear.' on the left page and 'Fall in love.' on the right page.

Expressed  through action, not abstraction

We believe in the power of a great story, but our work always culminates in new practices, programs, and tools.

A transformation has to be led by those who will live it, not by consultants, which is why our work is highly co-creative.

(OUR CLIENTS)

For over 30 years, we’ve helped iconic organizations lead into the unknown

(WORKING WITH SYP)

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"SYP is who you call when you want to reignite a sense of audacious possibility in your team. Whatever business result you hope to achieve, it requires SYP pixie dust."

Maribel Perez

CEO

Knight Foundation

"SYP brings a rare combination of strategic clarity, deep humanity, and design-forward thinking. They translate bold ambition into a lived organizational reality, aligning culture, strategy, and purpose in a way that is both inspirational and deeply actionable."

Myechia Minter-Jordan

CEO

AARP

"SYPartners stands alone, rooted in their belief that great enterprises can change the world. At IBM, they were true allies, raising our ambitions time and again and unleashing the potential within our company."

Jon Iwata

Former SVP and Chief Brand Officer

IBM

"Our collaboration with SYP brought fresh perspective and deep insight to every stage of our journey. Their thoughtful approach and professionalism helped us design meaningful experiences for our stakeholders."

Her Excellency Sana bint Mohammed Suhail

Minister of Family

United Arab Emirates

“Working with you was the highlight of my entire career. Hands down, from the heart, I was excited to be part of this growing opportunity. It expanded my mind and changed the way I look at things—truly enriching both my professional and personal life.”

Anna Dikovitskaya

Head of Strategy

Yosh Hospitality

We partner with leaders in critical inflection points:

Leadership

This is TWO

This is THREE

This is FOUR

If you find yourself at any of the critical inflection points below, we’d love to speak with you.

The human-centered approach to value-driven change