Hiroki Asai

Hiroki has been in in SYPartners' orbit for very long—largely because of a shared passion for helping leaders and organizations live out their purpose in the world. While he currently serves as the Chief Experience Officer for Airbnb, previous to that Hiroki led marketing and communications at Apple, where he worked on launching the brand’s most iconic products and platforms, from the Bondi-blue iMac to the Apple Watch, from the iPhone and iOS to the Apple retail stores. Under his design leadership, teams created the exceptional advertising, consumer touch-points, and creative expressions which Apple is known for today.
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A native Californian, Hiroki grew up in Cupertino and used to bike in the apricot fields next to Apple’s first campus. Hiroki earned a B.A. in Graphic Design from Cal Poly San Luis Obispo, and lives in San Francisco with his family. One of his proudest accomplishments is passing on his love of surfing to his three boys, who have now surpassed his abilities and steal all his waves.