Ellie Jabbour

Ellie is a Principal at SYPartners, where she partners with senior leaders to drive brand and cultural transformation. Since joining the firm in 2012, she has brought a design-led approach to complex organizational challenges, partnering with clients including IBM, AARP, AT&T, Coach, and Hilton to translate strategy into action across the business.


Until recently, Ellie led SYPartners’ design practice, setting the vision and guiding the growth of a multidisciplinary team of creative leaders. Her work draws on a background in fine art and anthropology, with a focus on experience design, human behavior, and how organizations create meaning at scale. Ellie lives in Brooklyn with her husband, son, and dog—and is never far from a sketchbook.