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Design

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Strategy

How to move the elephant: A lesson for design consultants

Unatributed
March 10, 2016
Large organizations are complex, powerful and difficult to move. Drawing on the metaphor of the elephant, this article explores why traditional consulting approaches often fall short—and why meaningful change requires the integration of systems thinking and creativity, working together to shape solutions that truly move organizations forward.
2016-03-10
Strategy
Systems thinking
Design
Strategy activation
Creativity

What Milton Glaser reveals about the limits of rational design

Unatributed
March 3, 2021
Designers have become too reliant on focus groups and past successes, often looking backward instead of drawing inspiration from the world around them. Reflecting on Milton Glaser’s practice, this article examines how rational design, data and validation shape what we make—and why creativity needs space for intuition, risk and lived experience.
2021-03-03
Creativity
Design
Imagination
Innovation practices
Creativity

Between image and reality: How we all perceive the world

Unatributed
December 20, 2016
In an era shaped by images, narratives and belief, the line between truth and fiction has grown increasingly unstable. This article explores how perception, imagination and design shape what we accept as real—and why restoring clarity and responsibility in communication is essential to understanding the world we share.
2016-12-20
Creativity
Imagination
Design
Personal reflection
Purpose

Designing for humanity: Do we need a new design frame?

Unatributed
August 9, 2018
Design has long focused on serving users, but today’s global challenges demand a broader lens. This article examines why human-centered and inclusive design frameworks may no longer be enough, and invites designers to consider new approaches capable of addressing complexity, interdependence, and impact at planetary scale.
2018-08-09
Purpose
Design
Human systems
Responsible tech
Strategy

How to manage complex stakeholder interests? Think like a designer

Unatributed
February 2, 2023
As stakeholder capitalism reshapes how companies create value, leaders face a growing challenge: balancing complex, often competing demands. Managing stakeholder interests requires more than statements or promises. A design-led approach offers a practical way to make better decisions, align strategy, and build trust across stakeholders.
2023-02-02
Strategy
Stakeholder engagement
Design
Systems thinking
Strategy activation
Future of work

From user to architect: Why AI demands us to reimagine our digital identities

Unatributed
July 11, 2025
AI is often framed as the next step in a long line of technological progress, but its implications run deeper. As tools move from responding to co-creating, our relationship with technology is shifting. This article explores why the AI era asks leaders and individuals alike to evolve from passive users into active digital architects.
2025-07-11
Future of work
AI mindset
Mindset shifts
Design
Capability-building
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Site Credit
Strategy:
 Kate Weimer
Design:
Miguel Buckenmeyer
Development:
Ish Studio