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MOMENTUM
A publication hosted by SYPartners exploring humanity, performance, and the possibilities of human potential.
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A collection of publications, tools and free downloadable exercises inspired by SYP’s consulting work
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Holding space for our AI uncertainty
The myth of one-size-fits-all culture: Why the future lies in a house of cultures
Leading without a playbook starts with Vision
The power of creative leadership: New responses for uncertain times
Strategy activation through experimental culture
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Allison Avery
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Strategy
Strategy
Strategy
Developing a strategy is a rehearsal of the future
Unatributed
October 25, 2025
Strategic planning today requires executive teams to imagine multiple possible futures and the moves to get there, and play out the implications of each before committing. In an environment defined by volatility and rapid change, strategy can no longer rely on fixed plans alone. Grounding strategic choices in an organization’s Purpose and Vision helps leaders align decisions, investments, and priorities—even when the path forward must adapt along the way.
2025-10-25
Strategy
Systems thinking
Decision-making
Strategy activation
Leadership behaviors
Mindset shifts
Leadership
Leadership
Leadership
The power of a courageous question
Unatributed
May 21, 2025
In an era where old playbooks no longer hold, leadership demands a different kind of courage. Speaking at the Fortune Most Powerful Women International Summit, SYPartners CEO Jessica Orkin explores how bold questions—rather than fast answers—help leaders navigate uncertainty, unlock innovation, and design organizations for both performance and humanity.
2025-05-21
Leadership
Decision-making
Leadership behaviors
Mindset shifts
Strategy activation
Personal reflection
Strategy
Strategy
Strategy
From map to compass: The new way to do strategic planning
Unatributed
December 12, 2021
Strategic planning was built for a world that no longer exists. As uncertainty, disruption, and nonlinearity become the norm, leaders must rethink how strategy is formed and lived. This article explores why traditional planning falls short—and how shifting from rigid maps to adaptive compasses enables organizations to move forward with clarity, courage, and relevance.
2021-12-12
Strategy
Strategy activation
Mindset shifts
Decision-making
Purpose
Purpose
Purpose
Values: From corporate fluff to strategic asset
Unatributed
October 19, 2021
Nearly every organization has a set of stated values, yet few use them as a true strategic asset. Too often, values become generic and interchangeable, guiding behavior in theory but not in practice. This article explores how values can move beyond “corporate fluff” to become distinctive, actionable commitments that shape decisions, culture, and long-term impact.
2021-10-19
Purpose
Culture design
Leadership behaviors
Strategy activation
Strategy
Strategy
Strategy
How to move the elephant: A lesson for design consultants
Unatributed
March 10, 2016
Large organizations are complex, powerful and difficult to move. Drawing on the metaphor of the elephant, this article explores why traditional consulting approaches often fall short—and why meaningful change requires the integration of systems thinking and creativity, working together to shape solutions that truly move organizations forward.
2016-03-10
Strategy
Systems thinking
Design
Strategy activation
Transformation
Transformation
Transformation
Mastering digital transformation: Four critical steps for leaders and their organizations
Unatributed
August 14, 2017
Digital transformation promises enormous opportunity, yet many organizations struggle to realize its value. This article outlines four critical steps leaders can take to move beyond surface-level digital adoption and redesign strategy, structure, and culture to create lasting transformation driven by people, not technology.
2017-08-14
Transformation
Strategy activation
Capability-building
Leadership behaviors
Strategy
Strategy
Strategy
How to manage complex stakeholder interests? Think like a designer
Unatributed
February 2, 2023
As stakeholder capitalism reshapes how companies create value, leaders face a growing challenge: balancing complex, often competing demands. Managing stakeholder interests requires more than statements or promises. A design-led approach offers a practical way to make better decisions, align strategy, and build trust across stakeholders.
2023-02-02
Strategy
Stakeholder engagement
Design
Systems thinking
Strategy activation
Transformation
Transformation
Transformation
Designing human systems where people and organizations flourish
Unatributed
June 25, 2025
Organizations invest heavily in structure, strategy, and performance, yet still struggle to sustain impact. The missing link often lies beneath the surface. By intentionally designing human systems, leaders can align organizational culture, purpose-led strategy, and transformation in ways that help people and businesses truly flourish.
2025-06-25
Transformation
Human systems
Culture design
Systems thinking
Strategy activation
Strategy
Strategy
Strategy
Strategy activation through experimental culture
Unatributed
July 9, 2025
In an era of constant disruption, strategy alone is no longer enough. Organizations that succeed treat culture as the engine that brings strategy to life. By embracing experimentation and safe-to-fail ways of working, leaders can activate strategy through learning, iteration, and shared ownership across the organization.
2025-07-09
Strategy
Strategy activation
Innovation practices
Leadership behaviors
Culture design
Transformation
Transformation
Transformation
What Agile taught me, and why nimbleness matters more in an AI era
Unatributed
September 17, 2025
Agile reshaped how organizations learned to move faster in a digital world, but its lessons are being tested by AI. As leaders race to pilot and scale new capabilities, speed alone is no longer enough. This article explores why nimbleness—more than any single methodology—may define responsible AI adoption and long-term relevance.
2025-09-17
Transformation
Mindset shifts
Strategy activation
Responsible tech
Innovation practices
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Allison Avery
Andy Chern
Anthony Quigley
Bree Groff
Carina Cortese
Jason Baer
Jessica Orkin
Jon Iwata
Joshua-Michéle Ross
Keith Yamashita
Kendra Cooke
Marc Winter
Nicolas Maitret
Nikki Cicerani
Rie Nørregaard
Ryan Murphy
SYPartners
Sabrina Clark
Saira Jesani
Sue Walsh
Thorsten Klein
Tom Andrews
Tristan Hills
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