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What Name has been thinking

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Strategy

Leading without a playbook starts with Vision

Unatributed
January 26, 2026
When leaders are navigating uncertainty, speed alone isn’t enough. Without a clear vision, decisions fragment and momentum stalls. Vision provides a shared picture of the future that orients choice, investment, and imagination—especially when old strategies no longer apply and the path forward must be created, not followed.
Strategy

Developing a strategy is a rehearsal of the future

Unatributed
October 25, 2025
Strategic planning today requires executive teams to imagine multiple possible futures and the moves to get there, and play out the implications of each before committing. In an environment defined by volatility and rapid change, strategy can no longer rely on fixed plans alone. Grounding strategic choices in an organization’s Purpose and Vision helps leaders align decisions, investments, and priorities—even when the path forward must adapt along the way.
Transformation

Winning in disruptive times starts with Culture

Unatributed
September 16, 2025
Treating organizational culture as a key asset helps great organizations prevail. It’s about more than workplace perks and values posted on walls: A thriving culture emanates from shared purpose, gets engineered into the formal operating system of the organization, and is reinforced in everyday moments as people work, grow, and collaborate.

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Strategy:
 Kate Weimer
Design:
Miguel Buckenmeyer
Development:
Ish Studio