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MOMENTUM
A publication hosted by SYPartners exploring humanity, performance, and the possibilities of human potential.
MadeBySYP
A collection of publications, tools and free downloadable exercises inspired by SYP’s consulting work
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Holding space for our AI uncertainty
The myth of one-size-fits-all culture: Why the future lies in a house of cultures
Leading without a playbook starts with Vision
The power of creative leadership: New responses for uncertain times
Strategy activation through experimental culture
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Imagination
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Allison Avery
Andy Chern
Anthony Quigley
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Carina Cortese
Jason Baer
Jessica Orkin
Jon Iwata
Joshua-Michéle Ross
Keith Yamashita
Kendra Cooke
Marc Winter
Nicolas Maitret
Nikki Cicerani
Rie Nørregaard
Ryan Murphy
SYPartners
Sabrina Clark
Saira Jesani
Sue Walsh
Thorsten Klein
Tom Andrews
Tristan Hills
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Strategy
Strategy
Strategy
Leading without a playbook starts with Vision
Unatributed
January 26, 2026
When leaders are navigating uncertainty, speed alone isn’t enough. Without a clear vision, decisions fragment and momentum stalls. Vision provides a shared picture of the future that orients choice, investment, and imagination—especially when old strategies no longer apply and the path forward must be created, not followed.
2026-01-26
Strategy
Decision-making
Leadership behaviors
Imagination
Stakeholder engagement
Creativity
Creativity
Creativity
The beauty of an unspoiled mind: 4 creative benefits of practicing not being an expert in your field
Unatributed
November 16, 2021
In a world driven by best practices and proven frameworks, creativity often suffers from too much expertise. This article explores the creative power of maintaining an unspoiled mind—one willing to question norms, trust intuition, and resist defaulting to what is already known—in order to unlock originality, courage, and new ways of seeing.
2021-11-16
Creativity
Imagination
Mindset shifts
Personal reflection
Leadership
Leadership
Leadership
The power of creative leadership: New responses for uncertain times
Unatributed
August 21, 2025
In times of uncertainty, familiar leadership approaches often fall short. As organizations navigate liminal spaces between what was and what’s emerging, this article explores creative leadership as a strategic capability—one rooted in curiosity, imagination and presence—to help leaders sense possibilities, engage people and shape more purposeful futures.
2025-08-21
Leadership
Leadership behaviors
Imagination
Mindset shifts
Creativity
Creativity
Creativity
What Milton Glaser reveals about the limits of rational design
Unatributed
March 3, 2021
Designers have become too reliant on focus groups and past successes, often looking backward instead of drawing inspiration from the world around them. Reflecting on Milton Glaser’s practice, this article examines how rational design, data and validation shape what we make—and why creativity needs space for intuition, risk and lived experience.
2021-03-03
Creativity
Design
Imagination
Innovation practices
Creativity
Creativity
Creativity
Between image and reality: How we all perceive the world
Unatributed
December 20, 2016
In an era shaped by images, narratives and belief, the line between truth and fiction has grown increasingly unstable. This article explores how perception, imagination and design shape what we accept as real—and why restoring clarity and responsibility in communication is essential to understanding the world we share.
2016-12-20
Creativity
Imagination
Design
Personal reflection
Purpose
Purpose
Purpose
The opacity of scale: How numbers blind us to meaning
Unatributed
April 17, 2017
Scale promises reach, efficiency and impact, but it also distorts how we understand people, distance and value. When numbers grow large, meaning collapses and empathy fades. This article explores how scale limits sense-making and why context, story and human perspective are essential to restore understanding.
2017-04-17
Purpose
Systems thinking
Human systems
Imagination
Creativity
Creativity
Creativity
The creativity conflict
Unatributed
June 25, 2024
Creativity is celebrated, but rarely protected, especially in professional life. As efficiency, digital tools and AI reward speed and certainty, imagination often gets sidelined. This article explores the tension between productivity and creativity, and offers practical ways individuals can reclaim space for discovery and new ideas.
2024-06-25
Creativity
Personal reflection
Imagination
Innovation practices
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Allison Avery
Andy Chern
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Carina Cortese
Jason Baer
Jessica Orkin
Jon Iwata
Joshua-Michéle Ross
Keith Yamashita
Kendra Cooke
Marc Winter
Nicolas Maitret
Nikki Cicerani
Rie Nørregaard
Ryan Murphy
SYPartners
Sabrina Clark
Saira Jesani
Sue Walsh
Thorsten Klein
Tom Andrews
Tristan Hills
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