Kendra is passionate about reimagining systems to change behavior at scale. With a foundation in UX and digital design, she is known for uncovering the invisible structures that shape how people learn, connect, and grow—unlocking more natural and effective ways of working. At SYPartners, she leads experience design and research across some of the firm’s most complex transformation and innovation initiatives, including recent efforts to help leaders embed AI into the everyday fabric of their organizations through culture, tools, and narrative.
Earlier in her career, Kendra helped create the award-winning Pursuit by Equinox, an immersive, gamified cycling experience, and led the design and rollout of Kaplan’s first asynchronous seminar system, expanding digital access across more than 30 sites while increasing student engagement. Across her work, she brings a consistent belief that when design accounts for how people think, feel, and behave, meaningful and lasting change becomes possible.
