Kendra Cooke, Partner, User Experience

Kendra is passionate about reimaging systems to change behavior at scale. With a foundation in UX and digital design, she’s known for uncovering invisible structures that shape how people learn, connect and grow—unlocking more effective, natural ways of working.

At SYPartners, Kendra thrives on leading experience design and research practices across some of the firm's most complex transformation and innovation initiatives. More recently, co-leading efforts to help leaders and teams embed AI into the everyday fabric of their organizations—through cultures, tools and narratives that support true behavior change. Her focus is on how design can influence not just what organizations build, but how people think, behave, and adapt—especially within systems facing constant transformation.

Earlier in her career, she helped create the award-winning Pursuit by Equinox, a cycling experience built to shift motivation through immersive gamified competition. At Kaplan, she led the design and rollout of the company’s first asynchronous seminar system and learning platform, scaling digital access across 30+ flagship sites and increasing student engagement and satisfaction. Whether the goal is culture shift or capability-building. Kendra brings the same mindset to every project: when you design for how people think, feel, and behave—real change becomes possible.