Wael is driven by a deep curiosity for the social forces that shape people, communities, and societies. He is particularly drawn to complex, human-centered challenges and believes in building strategies that translate into real-world impact. As a Principal based in the Middle East, he's often focused on work involving early learning, and family formation and wellbeing. He has contributed to high-stakes convenings of government leaders, both nationally through the Annual Government Meeting and globally through COP28.
Before joining SYPartners, Wael spent a decade in advertising, building a strong foundation in strategy and storytelling. He was Head of Strategy at Ogilvy Dubai, where he worked with leading regional and global brands including Coca-Cola, KFC, Expo 2020, ADNOC, and IKEA.
What Name has been thinking
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