As a Strategy Director, I lead teams of strategists, designers, writers, and technologists, and coach emerging leaders within the firm and our client organizations. I help leaders define what their company stands for and express it in words that customers believe, sellers use, and employees act on—through positioning, message architecture, value propositions, and executive communications.
I’m known for moving senior teams from easy agreement to real alignment: the point at which everyone means the same thing by the same words and can make decisions and act together. Recently, I’ve been exploring what makes a customer experience distinctly human as AI handles more interactions, and how founder-led companies retain their character through transitions.
My superpowers are Complexity Busting and Cultural Compass.
What Name has been thinking
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