Eliza Sim

Strategy Director

Pale Blue

I am driven by a deep curiosity about the ways in which culture can be shaped—how shared beliefs take root, how systems reinforce behavior, and how intentional design can spark meaningful change. As a Strategy Director, I design frameworks that connect the moving pieces of complex organizations, helping people find shared language and move together. At SYP, I have led transformation work for established and emerging industry leaders, including Sephora, Nike, CoreWeave, and AT&T.

My superpower is Experimentation.

What Name has been thinking

No items found.

Recent media

No items found.