Nicolas Maitret


Nicolas leads projects at the intersection of branding, innovation, and transformation, with deep expertise in both design and business strategy. Over the past 15 years, he has designed a wide range of products, services, and environments. At SYPartners, he’s helped AARP, Johnson & Johnson, and IBM bring to life new visions for their businesses and brands; imagined customer experiences for Old Navy, Yahoo!, Blue Shield, and Target; and designed exhibits for Nike and IBM. Nicolas served as creative director on IBM’s award-winning THINK exhibit, an immersive multimedia experience at Lincoln Center that commemorated the company’s centennial. The exhibit is now a permanent installation at Epcot.

Prior to joining SYPartners, Nicolas was a product designer in France, where he worked on innovation projects with Alstom, Coca-Cola, France Telecom, and Umae, a fair-trade company that specialized in handicraft products. Nicolas holds an MFA in industrial design from ENSCI and an MBA from ESSEC Business School.