Nicolas Maitret

Principal

Nicolas leads projects at the intersection of branding, innovation, and transformation, with deep expertise in both design and business strategy. Over the past 15 years, he has designed a wide range of products, services, and environments. At SYPartners, he’s helped AARP, Johnson & Johnson, and IBM bring to life new visions for their businesses and brands; imagined customer experiences for Old Navy, Yahoo!, Blue Shield, and Target; and designed exhibits for Nike and IBM. Nicolas served as creative director on IBM’s award-winning THINK exhibit, an immersive multimedia experience at Lincoln Center that commemorated the company’s centennial. The exhibit is now a permanent installation at Epcot.

Prior to joining SYPartners, Nicolas was a product designer in France, where he worked on innovation projects with Alstom, Coca-Cola, France Telecom, and Umae, a fair-trade company that specialized in handicraft products. Nicolas holds an MFA in industrial design from ENSCI and an MBA from ESSEC Business School.