Nicolas Maitret

Managing Partner

Nicolas leads projects at the intersection of branding, innovation, and transformation, with deep expertise in both design and business strategy. Over the past 15 years at SYPartners, he has designed a wide range of products, services, and environments, including helping companies like AARP, Johnson & Johnson, and IBM bring to life new visions for their businesses and brands, and reimagining customer experiences for Old Navy, Yahoo!, Blue Shield, and Target. Nicolas served as creative director on IBM’s award-winning THINK exhibit, an immersive multimedia experience at Lincoln Center that commemorated the company’s centennial.

Prior to joining SYPartners, Nicolas was a product designer in France, where he worked on innovation projects with Alstom, Coca-Cola, France Telecom, and Umae, a fair-trade company that specialized in handcrafted products. Nicolas holds an M.F.A in Industrial Design from ENSCI and an M.B.A from ESSEC Business School.

Recent media:

Fortune, How to manage complex stakeholder interests? Think like a designer
LinkedIn, The CEO playbook in times of crisis