Hiroki Asai

Principal, Creative Direction

Before joining SYPartners, Hiroki had been in the company’s orbit for 25 years—largely because of a shared passion for helping leaders and organizations live out their purpose in the world.

Previously, Hiroki led marketing and communications at Apple as VP of Global Marketing and Communications and Executive Creative Director. He worked on launching the brand’s most iconic products and platforms, from the Bondi-blue iMac to the Apple Watch, from the iPhone and iOS to the Apple retail stores. During his 18 years at Apple, Hiroki grew the in-house graphic design practice from 35 people to more than 1,500 globally. Under his design leadership, teams created the exceptional advertising, consumer touch-points, and creative expressions which Apple is known for today. A native Californian, Hiroki grew up in Cupertino and used to dirt-bike in the apricot fields next to Apple’s first campus.

Hiroki earned a B.A. in Graphic Design from Cal Poly San Luis Obispo, and lives in San Francisco with his family. One of his proudest accomplishments is passing on his love of surfing to his three boys, who have now surpassed his abilities and steal all his waves.