Bree Groff


As a Partner at SYPartners, Bree is on a mission to help companies not simply endure change, but become skilled at—and find joy in—transformation.

For more than a decade, Bree has focused on transformation, innovation, and organizational design, advising leaders at companies including Calvin Klein, Target, Google, Microsoft, and Hilton. She loves sharing her learnings on a stage (or virtual stage), and has delivered dozens of keynotes on the topic of human-centered transformation.

Previously, Bree was CEO of NOBL Collective, a global organizational design and change consultancy.

She has founded and led an innovation department, advised Fortune 500 companies as a service designer, and explored communication and decision-making as a psychology researcher. In a previous career, she taught high school math and physics. She holds a B.A. from the University of Pennsylvania and an M.S. in Organizational Learning and Change from Northwestern University. She continues to lecture at Northwestern University on the topic of behavior change at scale.

Bree lives in Manhattan with her husband and daughter.

Recent media:

Bree’s keynote speaking website
Fast Company
, Leaders are thinking about hybrid work in a one-dimensional way. This is a better approach
Fast Company, Why it’s time to stop saying “my work is my life”​
LinkedIn, Leadership and second-hand stress
LinkedIn, What to say to your people in times of prolonged anxiety
LinkedIn, What to do when you’re a leader and feeling down (during a global pandemic or any time of stress)
What’s Next podcast, A What’s Next conversation with Bree Groff
Just One Question, Dr. Nick Morgan interviews Bree Groff