Bree Groff

Book author and future-of-work expert

Pale Blue

Bree Groff is the author of Today Was Fun: A Book About Work (Seriously) and a leading voice on the future of work and company culture, delivering keynotes globally. She has partnered with SYPartners on engagements with clients including Target, Microsoft, JPMorgan Chase, and Hilton. Previously, she was CEO of NOBL Collective, an organizational design consultancy focused on new ways of working. Bree holds an MS in Learning and Organizational Change from Northwestern and a BA from the University of Pennsylvania. Earlier in her career, she was a high school math and physics teacher—and briefly, an unsuccessful actor.

What Name has been thinking

From map to compass: The new way to do strategic planning

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December 12, 2021

Strategic planning was built for a world that no longer exists. As uncertainty, disruption, and nonlinearity become the norm, leaders must rethink how strategy is formed and lived. This article explores why traditional planning falls short—and how shifting from rigid maps to adaptive compasses enables organizations to move forward with clarity, courage, and relevance.

The beauty of an unspoiled mind: 4 creative benefits of practicing not being an expert in your field

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November 16, 2021

In a world built on best practices and proven frameworks, creativity can narrow under the weight of expertise. Original thinking requires the discipline to question assumptions, trust intuition and resist defaulting to what is already known. Protecting an unspoiled mind creates space for courage, imagination and new ways of seeing.

Don’t ignore your pre-turnover population

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November 9, 2021

Retention has emerged as a defining leadership challenge in the Great Resignation. High-performing employees may still be delivering results while quietly reconsidering their future. Recognizing and engaging this pre-turnover population helps leaders strengthen commitment, build trust and learn before valued talent walks out the door.

Values: From corporate fluff to strategic asset

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October 19, 2021

Nearly every organization has a set of stated values, yet few use them as a true strategic asset. Too often, values become generic and interchangeable, guiding behavior in theory but not in practice. This article explores how values can move beyond “corporate fluff” to become distinctive, actionable commitments that shape decisions, culture, and long-term impact.

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