About

We help individuals, leaders, teams, and organizations become the best versions of themselves, so they can create massive positive impact in business and society.

Our story started in 1994 when a few friends who met at Apple reunited to launch a communications and design firm in San Francisco. But our aspiration always nudged us toward work that could make a bigger impact.

So we expanded into business strategy and innovation consulting for a diverse portfolio of Fortune 100 clients.

We opened an office in New York City.

We launched a products business.

We began working alongside foundations, philanthropists, and NGOs to broaden our impact.

We became a founding member of kyu—a new kind of collective that brings together best-in-class creative firms to propel society forward.

And today, we continue to seek out new challenges facing leaders and humans everywhere.

We’re hard to categorize, yes—and we consider that our strength. (A management consultancy that behaves like a design studio? A product-design firm that offers leadership advisory? A bunch of humanitarians obsessed with business? An organization that catalyzes movements? Yes, yes, yes, and yes!)

We’re tireless optimists, thinkers, and makers, united in our fight for greatness—a movement more than 20 years in the making.

Our leaders