As founder and CEO of a boutique B2B marketing consultancy, Sherri has spent more than thirty years as a strategic partner to CEOs, senior marketing leaders, and sales leaders primarily in the technology and telecommunications sectors. Her firm’s blue chip client list included IBM,SAP, Siemens, Motorola, Level 3, and Intrado. In 2006, Sherri sold her company to WPP and the firm became part of Ogilvy & Mather.
Upon honorably concluding her earn-out in February of 2014, Sherri joined SYPartners. In her role as Senior Advisor and Entrepreneur in Residence, Sherri spent three years working closely with the leadership team who drove the successful turnaround of IBM Japan. She has also led teams focused on the reinvention of the American High School through SYP’s work on the XQ Super School Challenge and partnering with the senior leadership of BlackRock to pioneer new approaches designed to increase inclusion and diversity across the Firm.
From 2013-16 she co-chaired the Innovation Committee for the Board of Advisors of the Leeds School of Business at the University of Colorado – helping to increase the focus on Big Data and Analytics in the Leeds curriculum. She also co-chaired the Board’s Committee on Diversity and Inclusion. She serves on the Board of Directors of privately held Spectra Logic Corporation, the market leader in storage and archival solutions for data intensive industries.
In 2017, she was the first woman inducted into the Association of National Advertisers, B2B Marketing Hall of Fame.