Senior Advisor and Entrepreneur in Residence
Sherri is a passionate, practical, business-to-business marketer whose combination of strategic branding and product positioning skills have been pivotal in major launch and repositioning efforts for global as well as start-up companies, primarily in technology and telecommunications.
Before joining SYPartners, Sherri founded Leopard, a B2B marketing consultancy with a blue chip client list including IBM, SAP, Siemens, Motorola, Intrado, CDW, MultiLink (now Liberty Bell, acquired by Dish Networks). After 22 successful years, Sherri sold her company to WPP in 2006, and Leopard became a wholly owned subsidiary of Ogilvy & Mather.
Sherri also co-chaired the Innovation Committee for the Board of Advisors of the Leeds School of Business at the University of Colorado—helping to shape a key partnership with the College of Engineering and an increased focus on big data and analytics in the Leeds curriculum. She is currently co-chairing the Diversity Committee for the Leeds Board.
Always up for a new challenge, Sherri joined SYPartners as Senior Advisor and Entrepreneur in Residence. In addition to working with the New York team on key client projects, she is partnering with leadership of the company to apply SYP’s core skills in a new arena—clients focused on social impact at billion-person scale.