Jason Baer


Jason’s passion for discovering bolder, more ambitious definitions of success led him to join SYPartners in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help leaders and organizations realize their true potential.

He began his career in a variety of roles at the D. E. Shaw Group, an global investment and technology development firm. From there, he spent several years as a Director at Interbrand, the world’s largest brand consultancy, where he was the two-time winner of the Best Work Award. Most recently, Jason built and managed a thriving content strategy business at the communications firm Siegel+Gale. He’s led transformative engagements for some of the world’s leading organizations, including Coach, Gannett, P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.

Jason lives in New York with his wife, two undersized children, and two oversized cats. He studied English and Creative Writing at Emory University.