Jason Baer


Jason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to join SYPartners in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential.

He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Jason has led transformative engagements for some of the world’s leading organizations, including Coach, Gannett, P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.

Jason lives in New York with his wife, two undersized children, and two oversized cats, and studied English and creative writing at Emory University.