Jason Baer,
Managing Partner


As a Managing Partner at SYPartners, he partners with visionary leaders to spark positive change, combining over twenty years of experience in strategy, culture, and design. Prior to joining in 2013, he held leadership roles at global consulting firms, launched successful ideation and communications practices, and began his career at a pioneering investment and innovation company.

Jason has advised senior executives and helped transform some of the world’s most successful organizations, including PayPal, UnitedHealthcare, NBCUniversal, Alphabet, Hulu, Comcast, NASA, Verizon, Viacom, Subaru, and American Express.

Jason has spoken at conferences like Re:Design, lectured at Columbia University, and been quoted in publications from Forbes to The Los Angeles Times. He lives in New York with his wife, two children, three guitars, dozens of plants, and an unhealthy habit of collecting books he doesn’t have enough time to read.