Tammy Tan

Associate Principal

Tammy’s work in growth strategy, marketing, innovation, and branding have taken her from the United States to the Netherlands, Portugal, Ukraine, South Korea, and Singapore. Her clients have included AARP, American Express, Campbell’s Soup, The Coca-Cola Company, Frito-Lay, Hyundai and Kia Motors, IBM, Johnson & Johnson, The New England Journal of Medicine, and Vodafone.

Prior to joining SYPartners in 2014, Tammy was an Associate Partner at Vivaldi; a consultant-collaborator with Harvard and Columbia Business School Professors Sunil Gupta and Bernd Schmitt; and a corporate attorney with the global law firm Linklaters where she worked on IPOs, debt and equity issues in Asia.

Tammy holds an M.S. in Strategic Communications from Columbia University, and an LL.B. law degree from Queen Mary, University of London. Outside of the office, she’s either exploring New York’s restaurant scene, spending time on the ski slopes, or valiantly working her way through Schumann’s Fantasie on her piano.