Karishma Sheth, Principal

Karishma’s work is grounded in the power of brand building. She helps brands clarify who they are and live up to that definition in everything they do—which includes shaping cultural values and behaviors, executing strategy, coaching leadership, designing key experiences, communicating their story, or building trust with its constituents.

Since joining SYPartners, Karishma has worked alongside leaders from social justice organizations (such as Legal Defense Fund and Girl Effect), cultural institutions (such as Esalen and On Being), cultural icons (such as Oprah and Emirati leaders), and corporations (such as Nike and Chipotle). They have aimed to solve ambitious problems such as: envisioning a way to lift girls out of global poverty; expressing the core values and culture of a country; creating a system of philanthropy through creative brands; and shaping an organization’s next 15 years. She previously led the design team in the San Francisco office.

Karishma has lived all over the world—London, San Antonio, Dubai, New York, and currently, San Francisco. She brings her multicultural background to imagine, create, and shape products, experiences, and spaces for diverse audiences. She believes in the power of design to tell stories that make us realize we are more similar than different, by imagining new shared realities, architecting epiphanies, and reflecting subtleties.

Prior to SYPartners, Karishma worked at notable design firms such as Pentagram and Doyle Partners (on a range of identity, editorial, packaging, and environmental projects), and in the world of media at New York Magazine, where she focused on storytelling cultural phenomena through information and editorial design. She holds a B.F.A. with honors from the School of Visual Arts. She has won multiple awards from the Society of Publication Design and was named a New Visual Artist by Print Magazine in 2016. She is passionate about design education, and contributes by writing, speaking, and guest-teaching.