Purpose-driven. Human-led. Future-focused.
After 25 years, here’s what we know about successful transformation:
It starts with a single person: their aspirations, fears, and bravery.
Transformation isn’t an intellectual or theoretical exercise—it’s deeply human. Whether it’s being
driven by a Fortune 100 leader, or an individual committed to changing something in their life, their motivation and commitment are core to making transformation work.
It’s sustainably powerful when it’s sparked by imagining a new future.
Successful transformation isn’t about fixing or tweaking the status quo. It requires seeing new possibilities, then building up to them in a realistic way, as the path to uncovering bold strategies.
Purpose drives and accelerates it.
There’s an animating idea—sometimes hidden, but always present—that drives every organization, and every human. Aligning your intention for transformation with that purpose is the only way to make meaningful and effective change.
It is human-led (not finance- or operations-led).
Transformation is no longer an initiative with a budget and a completion date. It’s a state of being, and a constant pursuit. Therefore it must be human-led: It needs to happen through the people who will live it. People and organizations need to build their own capability and capacity to transform, constantly, in order to achieve their ambitions and make an impact.