You’ll find us working alongside CEOs of great companies. You’ll find us shaping coalitions to tackle the most challenging societal issues. You’ll find us helping millions of individuals across the globe through everyday apps and tools. But no matter what kind of work we’re doing, we bring a unique approach:
We start with purpose.
Great leaders, teams, and organizations have a clear understanding of why they exist and what drives them in their work every day. This strong sense of purpose gives meaning and coherence to everything they do. In all of our work, we start by clarifying and articulating purpose, then align all the systems of the business to that purpose—to drive change from the inside, out.
We also start with people.
Transformation is no small task. But it needs to start small—with each individual bringing their best self to the moment of change. We spend time making sure leaders and individuals see their own personal change as core to any larger, systemic transformation. From there, we can help transform teams, the company, society.
We equip people to lead their own transformation.
We know from years of experience that true, lasting change must be human-led: It needs to happen through the people who will live it. So we challenge ourselves to understand how humans work—their beliefs, motivations, and behaviors. And we design whatever’s necessary to build the capability for individuals, teams, and organizations to adapt and transform over the long haul.
We use the power of creativity and design to help you lead into the unknown.
The work we do isn’t about optimizing what is—it’s about bravely imagining a new future, then building up to it in a realistic way. If you’ve worked with other consulting firms, our process will feel quite different: We inspire and provoke, to uncover bolder strategies. We prototype and make, so you can explore potential paths more thoughtfully. And we create powerful experiences that challenge beliefs and motivate teams to think in new ways.
We take a systemic approach.
Transformation requires bringing all the essential elements of a system into balance. We investigate every part of a system through a lens of possibility—so we can envision, prototype, build, and implement powerful solutions that stick. Sometimes this means reimagining the whole system; and sometimes, just addressing the part that needs it most.