Approach

Purpose-driven. Human-led. Future-focused.

After 20+ years, here’s what we know about successful transformation:

It starts with a single person: their aspirations, fears, and bravery.
Transformation isn’t an intellectual or theoretical exercise—it’s deeply human. Whether it’s being
driven by a Fortune 100 leader, or an individual committed to changing something in their life, their motivation and commitment are core to making transformation work.

It’s sustainably powerful when it’s sparked by imagining a new future.
Successful transformation isn’t about fixing or tweaking the status quo. It requires seeing new possibilities, then building up to them in a realistic way, as the path to uncovering bold strategies.

Purpose drives and accelerates it.
There’s an animating idea—sometimes hidden, but always present—that drives every organization, and every human. Aligning your intention for transformation with that purpose is the only way to make meaningful and effective change.

It is human-led (not finance- or operations-led).
Transformation is no longer an initiative with a budget and a completion date. It’s a state of being, and a constant pursuit. Therefore it must be human-led: It needs to happen through the people who will live it. People and organizations need to build their own capability and capacity to transform, constantly, in order to achieve their ambitions and make an impact.

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How we design
transformation

We start with purpose.

We articulate a purpose to give meaning and coherence to the work you do. Then we build a system around that purpose that enables people to change themselves, their organizations, and society from the inside, out.

Don’t forget culture—it holds the power to make or break a transformation.

We help you codify and embed the unique values, behaviors, and rituals that make your organization thrive—creating a culture in which people feel motivated and empowered to drive the business.

Grow new businesses.

We work with you to envision, prototype, and grow innovative businesses that help individuals transform. We’ll do this side-by-side with your team, building their capabilities—or on your behalf, depending on what you need.

Build belief. Inspire action.

We create experiences that make a case for your vision and vividly bring it to life—building belief, advocacy, and momentum among the people who matter to you (for example, your employees, investors, customers, clients, partners).

Imagine and prototype what could be, don’t just optimize what is.

In building your strategy we help you envision a future worth fighting for, shape bold moves required to make it real, and enlist the change makers who will lead the way.

Lead fully.

We’ll prepare you and your leadership team to drive change, by increasing the capability of each duo and individual to bring their best selves forward—and lead into the unknown with optimism, creativity, authenticity, and humanity.

Design it for the future you’re creating.

Rather than add new tasks to old roles, we redesign roles and structures to be fit for purpose. We equip your people to work in new ways—grounded in the skills and behaviors required to deliver on your future vision.

Purpose Purpose Purpose
Culture
Design
Offering
Design
Movement
Design
Strategy
Design
Leadership
Design
Organization
Design